Innovator Founder visa

For founders building a business in the UK. The formal investment threshold was removed — but endorsing bodies set their own standards, and those standards are demanding.

What endorsement actually requires

Your business must be new, innovative, viable and scalable. Four words that do a great deal of work:

New. You must be a founder or co-founder of a business that has not already been trading with someone else’s backing. A business already established and operating will usually not qualify.
Innovative. An original business plan meeting a new or existing market need in a genuinely different way. This is the word that defeats most applications. A well-run consultancy, agency or import business may be profitable and entirely sensible, and still not be innovative in the sense the endorsing body means. A better version of something that exists is rarely enough.
Viable. Realistic and achievable, with the skills, knowledge, experience and market awareness to deliver it. The financial projections have to be defensible rather than optimistic.
Scalable. Evidence of structured planning and potential for job creation and growth into national and international markets. A business that could only ever serve a local market struggles here.
The removal of the investment threshold did not make this easier. It shifted the assessment from how much money you have to how good the business is, and the endorsing bodies take that seriously.

The contact point obligation

Endorsement is not a single event. You must maintain contact with your endorsing body at defined points after arrival, and demonstrate that the business is progressing broadly as planned.

If the business has changed direction significantly, or has not progressed, the endorsement can be withdrawn — which affects your permission. This catches founders out, because a pivot is a normal part of building a company and is not obviously an immigration event. It is one.

If you are planning a significant change to the business, take advice before you make it, not after the next contact point.

The business plan

Endorsing bodies read a great many of these and they recognise a template immediately.

What distinguishes a plan that gets endorsed: a clearly articulated problem and why existing solutions do not solve it; evidence of market need beyond assertion — customer interviews, letters of intent, pilot results, a waiting list; a credible explanation of why you are the person to build it; financial projections with visible assumptions; and a specific plan for jobs and growth rather than a chart that rises.

We do not write business plans — that is properly your work, and an endorsing body can tell when it is not. What we do is tell you where the plan will fail the criteria before you submit it.

Is this the right route?

Frequently it is not, and the alternative is usually better.

If you might qualify for Global Talent, that route is more flexible, has no business requirement, no ongoing contact obligation, and does not tie your status to a company’s progress. A founder with a track record in technology or the arts should assess Global Talent first. We would rather tell you that now than after an endorsement application.
If you are joining a business rather than founding one, Skilled Worker or an expansion route may fit better.

Settlement

Five years remains the qualifying period, and settlement requires the business to have met defined criteria. The proposed ten-year “earned settlement” baseline has not been enacted and no date has been confirmed.

From 26 March 2027 the English requirement for settlement rises from B1 to B2 on this route as on others.

What it costs

A fixed fee, quoted before we begin and usually staged — an initial assessment of whether the business is likely to be endorsable, then the endorsement and application work. Endorsing body fees, Home Office fees and the Immigration Health Surcharge are additional.

The initial assessment is deliberately a separate stage. If the answer is that the business will not be endorsed in its current form, that is much cheaper to learn at the start.

Questions

Questions people ask us

Do I still need £50,000 to invest?

No. The formal investment requirement was removed. But endorsing bodies assess viability, which includes whether the business has the funding it needs to do what the plan says — so funding still matters, it is simply no longer a fixed number.

What counts as innovative?

Something genuinely different, not merely well executed. A better version of an existing service is usually not enough. This is the requirement that defeats most applications and it is worth testing honestly before spending anything.

Can I run an existing business on this route?

Generally not if it is already established and trading with other backing. The route is for founders building something new.

What happens if the business fails?

Your permission is connected to the endorsement, and endorsement depends on continued progress. A failed or substantially changed business is an immigration issue as well as a commercial one — take advice early rather than at the next contact point.

Should I consider Global Talent instead?

Very possibly. It is more flexible and has no business or contact-point requirements. If you have a track record in your field, assess that route first.

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